菲律宾AI政务系统税务合规指南：Naga市MyNaga案例解析

artificial intelligence AIRA LABS, the startup whose AI software powers part of Naga City’s digital operations Mar 3, 2026 3:23 PM PHT Gelo Gonzales SUMMARY This is AI generated summarization, which may have errors. For context, always refer to the full article. AIRALABS LAUNCH. AIRALABS co-founders Karl del Val (left) and Jason dela Rosa (right) with Naga City Mayor Leni Robredo at the AIRALABS launch, Friday, February 27, 2026 Gelo Gonzales/Rappler INFO With its AI 'Command Center' now live in Naga, AIRA LABS is pitching a future where local governments run on real-time data. The opportunity is significant — so is the burden to show that powerful analytics won’t come at the expense of citizen safeguards. (Editors’ Note: The original article was updated to avoid misconstruing Naga City Mayor Leni Robredo as having an official product endorsement with AIRA LABS. The firm attested to a “non-endorsement commitment” with Robredo before the launch event, with Robredo’s participation being limited to the delivery of the keynote speech.) Artificial intelligence this, artificial intelligence that — my feed across social media has certainly not been short on whatever new thing there is about AI, as I assume yours has been as well. But one local company in the second half of 2025 caught my eye: AIRA LABS AI (AIRA System Solutions Inc.). On Facebook, I regularly saw their posts showing multiple screens containing stats, figures, data and analytics — a graphical user interface of what they call the “AIRA Command Center” powered by their proprietary AI system called “AIRANET Core.” The command center is presented as an all-in-one hub for either a government or private organization’s digital operations, spanning applications from retail businesses, urban management to law enforcement. In December 2025, the company made a bigger splash when it announced that it had deployed the system in Naga, in partnership with the city and its mayor, Leni Robredo. Then at AIRA LABS’ official launch for its Command Center, Friday, February 27, at The Podium in Ortigas, Robredo attended and delivered the keynote address. Robredo said: “As a local chief executive, I acknowledge that for all its risks, AI holds tremendous potential, particularly in improving governance and public service delivery. Used wisely, AI can enhance the delivery of basic services, improve efficiency in government operations, strengthen citizen participation in democratic processes, and enable data-driven, evidence-based policy decisions. “This is something we are hoping to do in my home city of Naga. Amid the challenges of our times, such as urban planning, traffic management, and disaster response. We know that we must transcend the old way of doing things.” For instance, Naga citizens, through the MyNaga app, are able to file complaints ranging from broken streetlights, public safety issues to something more mundane as animal poop on the streets. Where does AIRA come in? The former vice president said: “AIRA LABS developed MyNaga’s AI triage system, making it easier for us to categorize, prioritize, and route reports to the right departments. Before, when we didn’t have AIRA, everything was done manually. As complaints and issues came in, a very small team of very young staff had to sort through them one by one and route them to the proper offices. But with AIRA LABS’ help, they now handle the triage using AI, and the reports go directly into the systems of our different departments.” Since MyNaga was launched at around the same time Robredo took office in Naga in 2025, the app has been downloaded 32,000 times, with 22,000 active users, and a total of 4,500 reports. Robredo also said they are working with AIRA LABS for a “procurement anomaly detection tool which flags and reviews anomalous contracts and contractors for both infrastructure and non-infrastructure expenses using 18 forensic criteria.” The company presented it to Robredo on Tuesday, February 24. A proposed system allows for a unobscured view of the procurement process from “end-to-end.” Robredo explains: “So for example, procurement, we should be able to see everything from budgeting until payment… but you need multiple programs to access all of that information. It’s hard to get real-time data with one click because the data is separate from one another. Everything was in silos when I assumed office. It still is until now. But slowly, we are improving on that already.” Robredo also assured that the technology and systems that they use are vetted carefully before implementation. “The council vets and screens every technology before the city adopts it so that we are not captured by vendors or dazzled by tools that do not serve our people. It sets the standards for how artificial intelligence is used across all the city systems,” she said. For a very young company that only saw its inception in late 2024 before incorporating in May 2025, having a high-profile local leader with a record for transparency and good governance appear at their launch is notable — especially as its founders Karl del Val and Jason dela Rosa have expressed ambitions for the company, looking at both government and enterprise projects, and hoping for further regional and global expansion. Tech companies face a trust deficit nowadays as people are more wary of their data being misused. To have support from Robredo, known for transparency and good governance, and to have Naga City as a test bed for trustworthy and essential use cases are huge for the company, and its future. Dela Rosa says they have been approached by organizations in Indonesia, Singapore, and Africa which have expressed interest in the product. While the focus is on local government unit implementation, he says the goal as well is to be in three countries outside of the Philippines this year. “We have the opportunity to make a Filipino product that will put the Philippines ahead of all Southeast Asian countries in terms of AI governance if we do this right,” he said. A self-funded passion project by two friends Karl del Val, president of AIRA LABS, shows an overview of the Command Center with a bird’s eye-view of the city streets where incidents can be monitored and acted upon During their presentation, I did not notice the jitters or stiffness that might be somewhat expected of a company presenting its product for the first time to an audience of LGU and government representatives and entrepreneurs on a live stage. In a later conversation, I would find out that the secret is simple: the two founders are seasoned figures in the information technology and startup sectors, with more than two decades of experience and knowledge in both the business side and the technical side of programming. Del Val has worked with multinational firms, including Microsoft – specifically their Singapore office – and the British-American insurance advisory firm Towers Watson. Dela Rosa, on the other hand, says, “I’ve been building startups my whole life. And everything is about technology [since the] ‘90s,” adding to his credit having built “the first e-commerce” and “the first e-learning” platforms. Del Val also mentions Dela Rosa for his previous role in KITA Agritech Corporation, assisting farmers for more equitable trade via digital technologies, and now serves, according to Business World, the “biggest hotels, restaurants, and retailers, one of which is the retailing giant SM Supermarkets that is at the same time a major investor.” The two friends have also worked together “for the past 10 years on different projects,” including blockchain-related ones. “We both have backgrounds in technology as programmers. But when we met, we used our knowledge of technology to actually build businesses,” Del Val said, noting the importance of understanding both aspects in order to achieve scale. In building AIRA LABS, Del Val recalls: “As a kid from the ‘90s or even ‘80s, we remember our cartoons, we remember Star Trek, where you’re