马来西亚布城吉隆坡体育场更名合规指南｜TM冠名权协议生效
作者：东南亚合规中心编辑团队
TL;DR · 核心要点
马来西亚国家体育场（Stadium Nasional）与武吉加里尔普特拉体育场（Stadium Putra）自2026年3月6日起正式更名为TM Stadium Nasional及Unifi Arena，为期三年，由Telekom Malaysia Berhad（TM）取得冠名权。该变更系由体育场马来西亚公司（PSM）与TM签署商业冠名协议所致，并非政府法规修订，但涉及公共设施品牌管理、政府采购关联性及赞助合规披露义务。关键合规点包括：冠名不改变场馆法定所有权与运营主体；所有官方文件、地图、票务系统及宣传物料须同步更新命名；涉外赞助协议需符合《2020年反洗钱、反恐融资及非法活动收益法》（AMLA）的尽职调查要求；PSM作为国有控股实体，其商业合作须遵守《2015年马来西亚公司委员会法令》（SSM）及财政部《国有企业治理准则》。对企业的实际影响：在马开展体育营销、冠名合作或场馆服务供应的中资及外资企业，须审阅现有合同是否涵盖命名变更条款，并同步更新本地注册商标、广告备案及税务发票抬头。
✅ 合规行动清单 · Compliance Checklist
- ›立即核查与布城吉隆坡体育场相关的合同条款，确认是否含命名变更触发条款，并于2026年3月6日前完成补充协议签署
- ›向马来西亚公司委员会（SSM）提交新场馆名称的商业用途备案（如涉及自有商标或宣传物料注册）
- ›更新所有面向公众的中文及英文宣传资料、电子票务系统、发票抬头及税务申报文件，确保2026年3月6日起统一使用‘TM Stadium Nasional’和‘Unifi Arena’
- ›Review all existing contracts referencing Stadium Nasional or Stadium Putra and execute amendment clauses for name changes before March 6, 2026
- ›File updated venue branding references with Suruhanjaya Syarikat Malaysia (SSM) if using new names in registered trademarks or official business documents
- ›Update all customer-facing assets—including websites, e-ticketing platforms, invoices, and SST tax filings—to reflect TM Stadium Nasional and Unifi Arena effective March 6, 2026
English Summary
Effective March 6, 2026, Stadium Nasional and Stadium Putra in Bukit Jalil, Kuala Lumpur, will be rebranded as TM Stadium Nasional and Unifi Arena under a three-year naming rights agreement between Stadium Malaysia Corporation (PSM) and Telekom Malaysia Berhad (TM). This is a commercial licensing arrangement—not a regulatory change—but triggers compliance obligations for businesses engaged with these venues. Affected parties include foreign sponsors, event organizers, advertising agencies, and service providers operating in Malaysia. Key requirements: update all public-facing branding, contracts, invoices, and digital assets to reflect new names by March 6, 2026; verify TM’s corporate due diligence status per AMLA 2001; ensure PSM’s state-linked procurement complies with Treasury Circular No. 3/2022 on commercial partnerships. Foreign companies must review existing agreements for naming clauses, register updated trade names with SSM if applicable, and align tax documentation (e.g., SST invoices) with the new venue identities. Non-compliance may lead to contractual disputes or branding misrepresentation risks.
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